Most people seem to agree that Amazon's Kindle Fire tablet has donereasonably well since launching in the US in the autumn, but so far wehaven't seen anyone put an actual figure on it.
Well, one analyst willing to put his head on the block is StifelNicolas' Jordan Rohan, who reckons Amazon shifted six million of itscut-price slates in Q4 of last year.
That's not bad considering this time last year there was no KindleFire, no Amazon App store and pretty much no hint at all that Amazonwas even interested in the mobile market – though considering the formfactor similarities between e-readers and tablets, it seems fairlylogical in hindsight.
Anyway, 12 months down the line and the Kindle Fire has shot fromnowhere to become the best-selling Android tablet around, mainlythanks to its loss-making $199 price-tag. Like the Kindle e-reader,Amazon is subsidising the hardware side of things to sell more unitsand make increased profits on the software side - Rohan's estimate isthat app sales turn a $10 loss per unit into a $10 profit.
Annoyingly, however, Amazon is following the strongly US-led roll outpattern that has frustrated us international types with the Kindleover the years.
There's still no hint of an international roll out for the KindleFire, and while the good and the great of the mobile world are gearingup for Mobile World Congress in Barcelona at the end of Feb, ifAmazon's planning on being there it's doing a good job of keeping itquiet.
Why the delay? It's a complication of that same basic business modelthat sets the Kindle Fire price tag so low, as Amazon needs guaranteedsales through its App store to offset the loss it's making on thetablet itself, and with each market presenting a different propositionon that front, getting the sums right is a complex process.
Well, one analyst willing to put his head on the block is StifelNicolas' Jordan Rohan, who reckons Amazon shifted six million of itscut-price slates in Q4 of last year.
That's not bad considering this time last year there was no KindleFire, no Amazon App store and pretty much no hint at all that Amazonwas even interested in the mobile market – though considering the formfactor similarities between e-readers and tablets, it seems fairlylogical in hindsight.
Anyway, 12 months down the line and the Kindle Fire has shot fromnowhere to become the best-selling Android tablet around, mainlythanks to its loss-making $199 price-tag. Like the Kindle e-reader,Amazon is subsidising the hardware side of things to sell more unitsand make increased profits on the software side - Rohan's estimate isthat app sales turn a $10 loss per unit into a $10 profit.
Annoyingly, however, Amazon is following the strongly US-led roll outpattern that has frustrated us international types with the Kindleover the years.
There's still no hint of an international roll out for the KindleFire, and while the good and the great of the mobile world are gearingup for Mobile World Congress in Barcelona at the end of Feb, ifAmazon's planning on being there it's doing a good job of keeping itquiet.
Why the delay? It's a complication of that same basic business modelthat sets the Kindle Fire price tag so low, as Amazon needs guaranteedsales through its App store to offset the loss it's making on thetablet itself, and with each market presenting a different propositionon that front, getting the sums right is a complex process.





